PERTH, AUSTRALIA — Nuheara Limited has announced that the company has surpassed over 4,000 units in pre-orders for its newest flagship product, IQbuds² MAX. The IQbuds² MAX devices, which were unveiled for the first time at CES 2020, were built on Nuheara’s new technical platform “featuring hybrid Active Noise Cancellation and unique features for personalizing and enhancing the wearer’s soundscape:.
The IQbuds2 MAX hearing buds have been available for pre-order since January for $399 (USD).
“The fact that we have built a global online platform to reach our consumers directly, and that we have now sold more than 4,000 IQbuds² MAX in just four months, demonstrates how relevant and resilient our sales and marketing strategies are – even in economies drastically impacted by COVID 19. Nuheara’s IQbuds² MAX pre-orders have predominantly been focused in the EU and North American markets, representing more than 70% of all sales. April revenues continued this trend with year on year sales growth rates of 251% for the USA, 162% for the UK and 198% for Canada.The deployment of our marketing efforts hasn’t even reached their peak, and once we are able to increase our marketing spend, we expect to see stronger customer reach than we have already,”
–Nuheara CEO, Justin Miller
Nuheara CEO Mr Justin Miller also spoke virtually at this weeks Kepler Cheuvreux’s Hearing Aid Day, where he said that Nuheara’s Direct-To-Consumer (DTC) sales model had proved itself time and again during the COVID-19 global pandemic.
“In contrast, major hearing aid companies have seen sales drop by up to 80% in April because of the global shuttering of the economy and their subsequent inability to service customers face to face.”
About Nuheara
Nuheara is a leading smart hearing company that is transforming the way people hear by creating game-changing hearing solutions that are affordable and accessible. Nuheara is based in Perth, Australia. Nuheara was the first consumer wearables technology company to be listed on the Australian Stock Exchange (ASX). Learn more about Nuheara: www.nuheara.com
Source: Nuheara
