SOMERSET, NEW JERSEY – Oticon today unveiled a new Oticon brand identity that “builds on the heritage and purpose of People First and reinforces the power of technology to improve not only the quality of hearing, but the overall quality of life”. According to the announcement, “Life-Changing Technology” communicates the company’s determination to pioneer new medical device innovations that deliver meaningful and positive benefits to people with hearing loss.
“Life-Changing Technology gives Oticon and our valued hearing care partners a new story to tell for a new age of hearing healthcare. In the new reality of today’s dynamic marketplace, our updated, stronger brand identity is a natural evolution of People First and affirms our commitment to provide hearing care professionals and their patients with hearing technology that improves hearing and changes lives.”
—Oticon Inc. President, Gary Rosenblum
For more than 115 years, Oticon has brought life-changing hearing technology that exceeds the needs and expectations of people with hearing loss to market. Over the past decade, Oticon has pioneered new standards and advanced its portfolio of hearing solutions. From the award-winning Oticon Opn S™ and Oticon Opn™ families to the newest power and pediatric solutions, Oticon offers the industry’s most comprehensive portfolio of hearing technology.
“Life-Changing Technology ‘expertly fitted by qualified hearing care professionals’ will remain a core tenet of the Oticon brand,” explained Rosenblum. “We are committed to providing industry-leading audiology and business support to empower our hearing care partners to deliver the best possible technology and the best possible patient experience – now and in the future.”
In the coming months, Oticon says that it will transition to the new brand identity, logo and tagline on packaging materials, marketing materials and other elements.