New Audiology CPT Codes Announced for 2021
The American Academy of Audiology (AAA) and the American Speech-Language-Hearing Association (ASHA) have announced the publication of seven new Current Procedural Terminology (CPT ®) codes for auditory-evoked potentials (AEP) and vestibular-evoked myogenic potential (VEMP) services. The American Medical Association CPT Editorial Panel approved these codes for implementation on January 1, 2021. ASHA and AAA, working…
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Your Practice Can Now Sell Accessories and Other Products on Google for Free
Hundreds of millions of people visit Google every day for their shopping needs, making the Google Shopping tab an excellent place for businesses to list their items. The Google Shopping tab previously consisted of only paid listings. But now Google is making a significant change to its Google Shopping platform by allowing any owner of…
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A Primer on Remote Hearing Care
Now that people around the world are practicing social distancing and self-quarantine as a result of the COVID-19 pandemic, the demand for remote hearing care solutions is rising precipitously. To be sure, remote hearing care is not new, it’s been discussed in audiology research circles for more than 20 years, been piloted and launched by…
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TeleHearing Care Increases Patient Retention
By Suzanne Younker, Au.D. Loyal patients are recognized as a significant contributor to a successful hearing care practice and practice owners must pay attention to how they can continue to satisfy this valuable base. Business analytics and medical practice experts all agree with the Harvard School of Business that “A 2% increase in customer retention…
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Tips for Managing Your Practice’s Social Media
Social media is no longer just about social networking – it’s now a key platform for businesses to attract new customers. With 335 million people using Twitter, 1 billion users on Instagram and 2.23 billion on Facebook, a significant number of potential customers are already using these platforms daily. You might already have a social…
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An Audiologist’s Guide to Responding to Professional Threats
by Kim Cavitt, AuD Many audiology practice owners are concerned about the future. The perceived threats to private practice, such as third-party administrators/provider networks, over the counter/direct to consumer hearing aids, big box retailers, and insurance policies and reimbursement appear to paralyze many and instill anger in others. There are opportunities that can emerge from…
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