Tips for Managing Your Practice’s Social Media
Social media is no longer just about social networking – it’s now a key platform for businesses to attract new customers. With 335 million people using Twitter, 1 billion users on Instagram and 2.23 billion on Facebook, a significant number of potential customers are already using these platforms daily. You might already have a social…
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An Audiologist’s Guide to Responding to Professional Threats
by Kim Cavitt, AuD Many audiology practice owners are concerned about the future. The perceived threats to private practice, such as third-party administrators/provider networks, over the counter/direct to consumer hearing aids, big box retailers, and insurance policies and reimbursement appear to paralyze many and instill anger in others. There are opportunities that can emerge from…
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Telehealth in your Practice: What are you waiting for?
by Suzanne Younker, Au.D. Telehealth’s origins trace back to the 1960s when NASA wanted to know how a zero-gravity environment in space travel impacted astronauts’ vital signs. Monitoring their health from afar led to an essay in the Bulletin of the Medical Library Association, “Earth-Bound Physicians Trying to Diagnose or Treat a Patient in a…
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Myths and Realities of Audiology Independent Private Practice
by Robert M. Traynor, Ed.D As clinicians move about the clinic working for another practice as an employee, they make observations. As time goes on, envy often sets in as the practice owner seems to be his or her own boss able to manage their own schedule. The practice owner seems to have more than…
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Beginning an Audiology Private Practice: Part I – Reality
by Robert M. Traynor, Ed.D. There comes a time when audiologists become disenchanted with working for others and decide to consider starting their own private practice. When this time comes audiologists need to ask the hard questions that go along with the clinical and financial responsibility. Be it a corporation, a limited liability corporation, or…
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Heed Your Professional Instinct
We spend years in school to earn a professional degree. We study long hours. We read trade journals. We attend continuing education classes. All of these forms of learning are critically important. But, they may not be our greatest professional asset. Instinct, that feeling we have in our gut, may be our greatest asset. Intuition guides us…
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