New Audiology CPT Codes Announced for 2021

The American Academy of Audiology (AAA) and the American Speech-Language-Hearing Association (ASHA) have announced the publication of seven new Current Procedural Terminology (CPT ®) codes for auditory-evoked potentials (AEP) and vestibular-evoked myogenic potential (VEMP) services. The American Medical Association CPT Editorial Panel approved these codes for implementation on January 1, 2021. ASHA and AAA, working…

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Your Practice Can Now Sell Accessories and Other Products on Google for Free

Hundreds of millions of people visit Google every day for their shopping needs, making the Google Shopping tab an excellent place for businesses to list their items. The Google Shopping tab previously consisted of only paid listings. But now Google is making a significant change to its Google Shopping platform by allowing any owner of…

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audiology telehealth

TeleHearing Care Increases Patient Retention

By Suzanne Younker, Au.D. Loyal patients are recognized as a significant contributor to a successful hearing care practice and practice owners must pay attention to how they can continue to satisfy this valuable base. Business analytics and medical practice experts all agree with the Harvard School of Business that “A 2% increase in customer retention…

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audiologist guide disruption

An Audiologist’s Guide to Responding to Professional Threats

by Kim Cavitt, AuD Many audiology practice owners are concerned about the future.  The perceived threats to private practice, such as third-party administrators/provider networks, over the counter/direct to consumer hearing aids, big box retailers, and insurance policies and reimbursement appear to paralyze many and instill anger in others.   There are opportunities that can emerge from…

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