Using Social Media in the Customer Acquisition Process

In the last edition of Signal and Noise, Patty Greene and Austin Singleton of TruHearing built a strong case for the use of a multiprong customer acquisition strategy involving the use of carefully calibrated third party managed care contracts.

In this edition of Signal & Noise’s customer acquisition series, we tap another expert, Michele Ahlman of Clear Digital Media. She provides a pithy analysis of modern marketing tactics using social media and websites.

Practicing what see preaches, watch her 10 minute video for a concise review of the latest on digital marketing content and strategy. (Hint: She doesn’t encourage practices to buy Yellow Page ads!)

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HHTM's mission is to bridge the knowledge gaps in treating hearing loss by providing timely information and lively insights to anyone who cares about hearing loss. Our contributors and readers are drawn from many sectors of the hearing field, including practitioners, researchers, manufacturers, educators, and, importantly, consumers with hearing loss and those who love them.