New Pathways to Care: How Self-Directed Care Could Change Audiology….For the Better Part 2

Two broad categories of patients – help seekers with hearing devices and help seekers without hearing devices – will benefit from new forms of counseling and customization in a market landscape where persons with hearing loss can self-direct their care. Part 1 examined self-fitting hearing aids and the role audiologists could play in their selection…

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New Pathways to Care: How Patient-Driven Hearing Aids Could Change Audiology….For the Better, Part 1

New forms of counseling and customization – services that complement existing best practice clinical protocols — are needed for audiology to remain a sustainable profession in the era of patient-driven hearing aid fittings Last Friday, October  5, in what was perceived by many to be a surprise move, the FDA approved a Bose self-fitting hearing…

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alango technologies demo booth

Improving Patient Engagement with Hearables and PSAPs

With the FDA expected to publish initial guidelines for Over-the-Counter hearing aids as early as this fall, the time is now for audiologists to formulate their product and service strategies for responding to deregulation. My recommendation–as an expert in business strategy and patient engagement, a hearing health advocate, and a person with hearing loss—is that…

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otc hearing aids

OTC Hearing Aids: The View from Persons With Hearing Loss

Nancy Williams, a person with hearing loss who holds an MBA from Harvard Business School and is President and Founder of Auditory Insight, published an informative paper in MedCity News about the trend toward consumerization of health care. She shared excellent insights about this transformation in the wake of the OTC Hearing Aid Act of…

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