ISSAQUAH, WASHINGTON — This week Costco officially rolled out the latest iteration of its “Kirkland Signature” branded hearing aids in stores across the United States. The Kirkland Signature 8.0 (KS 8) is the latest generation of the company’s popular private-label devices. Sivantos, currently in Costco under its Rexton label and the supplier of the KS 7 hearing aids, was chosen to produce the new devices.

Costco’s Kirkland Signature label has always been the value brand for many products found at Costco, both inside and outside the hearing aid department. Over the past several years, however, the prominence of the Kirkland brand in its hearing centers has grown significantly–making it perhaps the most dispensed brand at the hearing centers today. This is particularly significant, considering Costco is estimated to hold more than 11% market share of all hearing aids sold in the US, with continued growth rates of its hearing aid centers frequently exceeding 20% year-over-year.

 

Kirkland Signature Hearing Aid Prices Reduced Further

 

Kirkland Signature hearing aids are considered premium-level technology, but are offered at a much lower price than the company’s typical premium aids.

 

Kirkland Signature 8 pricing

 

With each successive generation of Kirkland Signature (KS) hearing aids over the past several years, the price for a pair of instruments has been lowered by $100/pair:

 

  • KS 4.0: $1,999/pair (manufactured by Rexton)
  • KS 5.0: $1,899/pair (manufactured by GN ReSound)
  • KS 6.0: $1,799/pair (manufactured by GN ReSound)
  • KS 7.0: $1,699/pair (manufactured by Rexton)
  • KS 8.0: $1,599/pair (manufactured by Rexton)

 

The pricing strategy of Costco’s KS brand is consistent with recent calls for the hearing industry to lower pricing to increase access and affordability to amplification, most notably from the NAS and PCAST report.

 

kirkland signature hearing aid prices

Costco has continued to lower its overall price for the Kirkland aids by $100/pair since at least 2012.

 

 

 

What’s New in Kirkland Signature 8.0 Hearing Aids, Besides Lower Price? 

 

kirkland signature hearing aid user manualAccording to the company, the KS 8.0 includes the following features:

  • Receiver In Canal (RIC) available with 312 or 13 battery
  • 48 channels, 20 gain handles, and 6 programs
  • Optional model with telecoil
  • Made for iPhone (MFi)
  • 50% faster processing speed
  • Enhanced music listening
  •  Motion sensing
  • Smart Direct App
  • IP 68 rated against dirt and moisture

 

Click here for a review of hearing aids available at Costco. For detailed specifications of the KS 8, interested readers can refer to the datasheet and materials recently published at Hearing Tracker

 

Source: Costco

 

 

 

16 Responses to Costco’s Latest Kirkland Signature 8.0 Hearing Aids Released for Sale

  1. Bob says:

    I just returned from the Costco Hearing Center in Thornton, Colorado and came home with new literature for the Kirkland Signature 8.0 premium digital hearing instrument. That’s how their marketing it.

    After a thorough audio test, Melissa had me try this hearing aid, the first hearing aid I’ve ever tried. It blew me away. What an experience. Even my tinnitus was diminished quite a bit.

    I see my life changing for the better, and at an incredibly low price. The new signature 8 will cost me $800. I only need one since my left ear is just fine.

    Hope this helps.

  2. Alan says:

    So how does the newest model differ from the Signature 7? Any real improvements?

  3. Jay Muhury says:

    Tanita is right. The manufacturers will release the aids to Costco only after 5 years of the product being introduced to the market. That’s the precise reason why these hearing aids are sold at reconditioned prices, because they cannot be classified as new after 5 years of shelf life. All in all, its a big hoax perpretated by COSTCO. Buyer beware!

    • Frank says:

      This is simply not true, at least not anymore. While the latest hearing aids are usually available on the outside more quickly, Costco often gets them often within 1 year of their release, and in some cases, even faster.

      Example: the latest KS 8 is said to essentially be the same as the new Signia Nx, and the ReSound Forte, released last year into Costco, same as the Linx 3D that came out in Spring of last year. In both of these cases, they were released into Costco within 6 months of being in the outside market.

      • Rick Schaaf says:

        Frank, You are absolutely right. I have the KS 8 and my voice sounds better to me as I would have expected of the Signia NX pure, just released last year. The KS 8 has better connectivity then the KS 7 and with 6 programs available instead of 4 as with the KS 7. I tried the Forte which as you said are modeled after the Linx 3D. I found then a little bright for my hearing disorder that can cause some distortion along with the loss. But the Forte were out within 6 months of the Linx 3D. Usually they will lack one or 2 features that the name brand has like a program for Tinnitus. Costco has a 6 months trial. Can’t beat it. I use the one In Frisco, TX and the people are great.

        • Rick Schaaf says:

          A brief addition to my last post. The Forte and Linx 3D are made by Resound. The Forte at Costco is basically the same as the Linx 3D sold outside of Costco. The Kirkland 8 are about $1000 less then the Resounds at Costco. They are the second most popular aids behind the Kirklands. Resounds main advantage was the connectivity but the Kirkland 8 with a new app has narrowed that gap. Both can now stream directly to your aids. No extra device required.

  4. Peter says:

    Just starting to look into hearing aids and wonder of what importance the “generation#” vs. “latest generation” has if one is simply looking for the newest technology available?

    • Tanita Bird says:

      You are absolutely right and Costco keeps it simple without a number. Although they did fudge a bit by launching the first Kirkland Signature (Rexton) as KS4.
      Marketing; otherwise it is meaningless.

  5. Doug C. says:

    Just saying, as a first time purchaser of aids I’d appreciate a bit more productive discussion.

    • Tanita Bird says:

      Doug, click on the “Hearing Tracker” link in the article up above. Find your way to the forum and you will get lots of productive discussion. Some exceptionally knowledgeable people over there.

  6. Tanita Bird says:

    Two things:
    You will not find “8th generation” in any Costco literature because Costco is not calling them 8th generation, others are. So, L, Costco doesn’t need to worry about “could be big problem.”

    KS4 to KS8 took 6 years, following a consistent, historical pattern of a new launch approximately every year and a half.
    —–HERE—–
    KS 4 Quarter 1 – 2012
    18 – 21 months
    KS 5 Quarter 3 – 2013
    18 – 21 months
    KS 6 Quarter 2 – 2015
    15 – 18 months
    KS 7 Quarter 3 – 2016
    15 – 18 months
    KS 8 Quarter 1 – 2018

    Do the math.
    Going back from KS4 at 2012 would put the fictional, first generation KS at about mid 2007. Didn’t happen.

    Anonymous, post the complete list “all the way back prior to 2012”

    • Tanita Bird says:

      Well now, there you go. Even the authors of this article have changed their wording in the first paragraph from “8th generation” to “latest generation” which is how Costco describes each new release.

      Not sure why “Anonymous” and “L” had such a knee jerk, defensive reaction to me pointing out this minor editorial infraction.

      I say no more.

  7. Tanita Bird says:

    Calling the KS 8.0 “8th generation” is misleading since the first KS was the KS 4.0 in 2012.

    The KS 8.0 is actually the 5th generation.

    • Anonymous says:

      The KS 4 was actually the 4th generation of KS device, the list above doesn’t show them all the way back prior to 2012.

      • L says:

        How do you know that the KS 8.0 is actually the 5th generation, do you have any prof if yes then Costco could be big problem.

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