Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.
Featured image for “Improve Your Practice’s Google Advertising Reach with Responsive Search Ads”
Sep. 06, 2020

Improve Your Practice’s Google Advertising Reach with Responsive Search Ads

Hearing Health & Technology Matters
I don’t need to tell you that Google is the most popular search engine in the world. It receives 3.5 billion search queries per day. Google is a tool that people worldwide use to pose questions that are answered with a combination of paid advertisements and organic ads. Many small businesses score quality leads using Google Ads, and your hearing
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Aug. 28, 2020

An Audiologist’s Guide to Hearing Loss

Hearing Health & Technology Matters
by Callum McPhillips We have 5 senses vital to everyday life, yet hearing is thought to be one of the most important. In terms of communication, hearing allows us to connect with loved ones, contributing to our happiness and well-being. However, to communicate effectively, our hearing should be accurate and instant. Hearing reduction can gradually affect how well we communicate
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Aug. 22, 2020

Marketing Your Practice Online: Avoid These Big Landing Page Mistakes

Hearing Health & Technology Matters
A landing page is any page you send your users to as part of a marketing or advertising campaign. This is the first page on which they land. If you’re searching for new hearing aid patients, you can send them to a landing page where, for example, they can fill in their details, or get a free consultation. Keep in
Featured image for “US Ear Device Patents for July 2020”
Aug. 20, 2020

US Ear Device Patents for July 2020

Hearing Health & Technology Matters
It’s As If  You Had Your Own Personal … Fill in the blank for whatever, whenever and however you wish to personalize sound in your ears. Nura Holdings’ aptly-named patent 10708680 (Personalization of auditory stimulus) envisions user(s) perceiv(ing) the audio signal as if the user had ideal hearing and/or desired hearing.  No longer does the concept of desired hearing limit
Aug. 11, 2020

Evidence Over Orthodoxy, Part 3: Where Do We Go From Here?

Hearing Health & Technology Matters
Editor’s Note: Terry MacTaggart offers his concluding remarks on how we can better serve people coping with hearing loss and communication challenges during one of the most uncertain moments in our lifetimes. Click here to view Part 1 and Part 2.   What does this wish list for consumers imply for the industry?   Strengthening Education, Access and Availability are
Featured image for “Evidence Over Orthodoxy, Part 2: Why are so Many People Left Out?”
Aug. 11, 2020

Evidence Over Orthodoxy, Part 2: Why are so Many People Left Out?

Hearing Health & Technology Matters
Editor’s Note: Terry MacTaggart continues his discussion on how we can better serve our customers – persons coping with hearing loss and communication challenges during one of the most uncertain moments in our lifetimes. Click here to view Part 1.   Why are so many people left out?    There are several well-known reasons – stigma of older age, access
Featured image for “Gene Therapy and the Future of Hearing Healthcare: Interview with Akouos CEO, Manny Simons”
Aug. 07, 2020

Gene Therapy and the Future of Hearing Healthcare: Interview with Akouos CEO, Manny Simons

Hearing Health & Technology Matters
Hearing Healthcare 2020 is a column where we explore the forces behind the changing landscape and disruptions impacting the hearing healthcare industry.  This week, HHTM President and CEO, Kevin Liebe, interviews Dr. Manny Simons, CEO, President, and Co-Founder of Akouos. His company, which recently went public, raised over $200M in its initial public offering (IPO) in June of this year.
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Aug. 04, 2020

Evidence Over Orthodoxy – Even During Uncertainty

Hearing Health & Technology Matters
EDITOR’S NOTE: The Lancet Commission on dementia prevention, intervention, and care published a report last week that highlights recommendations for policy makers and individuals to help reduce dementia risk worldwide. The report comes on the heels of a potential game-changer for those coping with the ill-effects of dementia – an easy-to-use blood test to diagnose Alzheimer’s disease, also published last
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Aug. 01, 2020

Are Face-to-Face Visits Truly Superior to Virtual Video Visits?

Hearing Health & Technology Matters
by Harvey B. Abrams, Ph.D. In her thoughtful and thorough review of the Lively Hearing delivery model, Nancy M. Williams, HHTM columnist and President of Auditory Insight, identifies a number of Lively’s strengths which include a “patient engagement best practice” of presenting test results in a meaningful way; requiring prospective clients to complete the Consumer Ear Disease Risk Assessment (CEDRA)
Featured image for “US Ear Device Patents for June 2020”
Jul. 30, 2020

US Ear Device Patents for June 2020

Hearing Health & Technology Matters
Hanging on Our Every Word   Those who’ve been there know that war is hell, not least due to blinding and deafening conditions that severely limit communications and compound the threat of imminent danger.  A present-day Richard III might well shout out “My Kingdom for some AirPods” instead of a horse.  The US Government’s patent #10681475 for a System and