Hear In Private Practice

Mar. 20, 2012

To the Beat of Your Heart: Glomus Tumor

Hearing Health & Technology Matters
There are many ways I could go with a title. But this time it does not consist of a bug looking back at you, moving around in your ear canal, making it sound like there is a bass drum in your ear! As I continue with certain conditions we may encounter during the course of our practices, this week I
Mar. 12, 2012

Retail Pricing Strategies, Part 4b: Loyalty and Ethics

Scot Frink
This series of articles on pricing strategies has analyzed the historical perspective on the development of retail prices, discussed finding your own “magic formula,” and looked at the individual considerations that should be a part of that formula (e.g., warranty, invoice cost, accessories, cost-of-living adjustments).  Two weeks ago, I began the topic of using manufacturer loyalty programs ethically, specifically for
Mar. 06, 2012

External Otitis with a twist

Hearing Health & Technology Matters
Some of the patients you serve may have recurrent otitis externa for which no medication seems to help.  In this situation, the real culprit may be eczema in the external ear canal.  The medical term is chronic eczematous external otitis.  Sometimes the only symptom will be itching or pain in the ear canal, with no flaking or visible inflammation. It is
Feb. 27, 2012

Retail Pricing Strategies, Part 4a: Loyalty and Ethics

Scot Frink
Just to review, in part 1 of this series I reviewed my own personal history in the development of sound retail pricing strategies that would best serve my practice and my patients. In part 2, I discussed finding the right “magic formula” and the various formulas I had seen other practices use, including the possible pitfalls of each of them.
Feb. 13, 2012

Interlude: The Work Sabbatical Concept

Scot Frink
 I’d like to take an interlude this week from my series on pricing concepts to share a concept that, while not unique, is something that those in private practice should seriously consider:  the work sabbatical. I started taking work sabbaticals several years ago.  At AAA in Salt Lake City (2004) I met a guy named Greg who quickly became a
Feb. 07, 2012

A Positive Attitude, A Happy Person Makes

Hearing Health & Technology Matters
A friend shared this link with me since we converse occasionally about motivating ourselves and those we work with.  We are in vastly different areas of the work force. He is a manager with Microsoft and I am in Private Practice Audiology.  The message he brought to me rings true across careers when it comes to having a positive attitude
Jan. 30, 2012

Retail Pricing Strategies, Part 3: Making Everything Count and Counting Everything

Scot Frink
Before we get started, I want to note that in the course of writing this post I kept stumbling across ideas for future posts (those “a-ha!” moments).  For the fun of it, I’ll throw in a few number signs (#) indicating those moments, and if you’re interesting in my pursuit of them, please send me an email or post a
Jan. 24, 2012

What Do They (Your Patients) Get Out of It?

Hearing Health & Technology Matters
In private practice we get price shoppers on the phone and it is up to our front desk to turn the phone call into an appointment.  Though it rarely happens, it can be a challenge for my staff because I have never given a free hearing exam.  In my earlier posts I went over some pros and cons of being
Jan. 16, 2012

Retail Pricing Strategies, Part 2: Finding the Right “Magic Formula”

Scot Frink
In part 1, I discussed my recollections as to how our industry has developed its retail pricing strategies, and how we responded to changes within the industry itself. Progress requires change, and we needed to make changes that would enable us to keep our retail prices  competitive and still be able to pay our bills.  The rapid rise of wholesale
Jan. 10, 2012

Is Insurance Defining Your Practice?

Hearing Health & Technology Matters
The decision to become a participating provider is not as easy as you think.  We have seen managed care change dramatically over the past 20 years.  Even though hearing health care and hearing aids were often value-added discount items rather than covered benefits, it helped having the office or audiologist/dispenser’s name in the providers directory for referrals alone.  In Arizona,