Hear In Private Practice

There is a book by Jim Collins: “How the Mighty Fall” published in 2009. Amazon has a 4 star rating from 109 reviews. What makes this book interesting to me is he looks at how really good companies become complacent and loose their edge. He points out 5 stages of decline, depending on where a company detects the decline it

Most of us are using hearing devices that have wireless capabilities, yes?  Well, of course we are because it is built right in the aids now.  But what about the accessories?  Do you utilize the rooms you have to demonstrate?  I happen to have a “Technology” Room in my office, pictured here.  I changed the name from ALD to Technology

Ed Roach wrote 12 Steps to Building A Brand Arsenal. In his blog he gives good basic tools to help your business. From simply jazzing up your business cards to consistency across the board in the message you want to get across to your target audience. We have several target audiences; the Silents, or as Tom Brokaw stated, The Greatest

Those who know me may describe me as a talker. I do a lot of that I have to admit, but sometimes it is better just to sit back and listen to those around you. This morning during my Network meeting we had table discussions on what makes us “fit” to be the best managers possible. Several topics were brought

In Private Practice, marketing and name brand is a very large piece of the puzzle. We want to brand our offices, not necessarily the product. The problem is the product is where much of the advertising money is. With our budgets we try to get the most bang for the buck, 10 years ago the yellow page ads were a

When I am chatting with my ad reps from the different local papers the same theme comes from each of them. How people are pulling back from their Marketing and Advertising budgets. The things that work take time and need a strong foundation, not a quick fix. Building your referral base of existing patients (or consumers where ever your preference

When we think of Networking what comes to mind? Anything that you do in and outside of your office is networking and your are your best advertising. Except when I let my husband drive my car, that is when I hide. Yes, there are the traditional Networking groups such as the Chamber of Commerce and trade organizations. These are great

When you are in Private Practice, most of the time you are not associated with an ENT, although I do know of a couple of independent practitioners who do have this particular set up and have a good relationship with the physicians. I do not have the numbers in front of me, but I would venture to say most of

As we learn more about how what we use affect the environment we will see our products change. When I started my first “real” audiology job there was the change to use the zinc air batteries from silver and mercury. There were some patients who complained up a blue streak about how the battery life changed. I since have experienced

Two things happened last week that prompted me to conduct a Communication workshop for my employees. One was between two workers that were not communicating well and bad feelings were escalating, the other was reading an article (https://www.kevinmd.com/blog/2011/03/label-interaction-difficult-patient.html) on Dr. Kevin Pho’s blog about looking at the situation as not about the “difficult patient” but more of the situation the