Hear In Private Practice

Feb. 27, 2012

Retail Pricing Strategies, Part 4a: Loyalty and Ethics

Scot Frink
Just to review, in part 1 of this series I reviewed my own personal history in the development of sound retail pricing strategies that would best serve my practice and my patients. In part 2, I discussed finding the right “magic formula” and the various formulas I had seen other practices use, including the possible pitfalls of each of them.
Feb. 13, 2012

Interlude: The Work Sabbatical Concept

Scot Frink
 I’d like to take an interlude this week from my series on pricing concepts to share a concept that, while not unique, is something that those in private practice should seriously consider:  the work sabbatical. I started taking work sabbaticals several years ago.  At AAA in Salt Lake City (2004) I met a guy named Greg who quickly became a
Feb. 07, 2012

A Positive Attitude, A Happy Person Makes

Hearing Health & Technology Matters
A friend shared this link with me since we converse occasionally about motivating ourselves and those we work with.  We are in vastly different areas of the work force. He is a manager with Microsoft and I am in Private Practice Audiology.  The message he brought to me rings true across careers when it comes to having a positive attitude
Jan. 30, 2012

Retail Pricing Strategies, Part 3: Making Everything Count and Counting Everything

Scot Frink
Before we get started, I want to note that in the course of writing this post I kept stumbling across ideas for future posts (those “a-ha!” moments).  For the fun of it, I’ll throw in a few number signs (#) indicating those moments, and if you’re interesting in my pursuit of them, please send me an email or post a
Jan. 24, 2012

What Do They (Your Patients) Get Out of It?

Hearing Health & Technology Matters
In private practice we get price shoppers on the phone and it is up to our front desk to turn the phone call into an appointment.  Though it rarely happens, it can be a challenge for my staff because I have never given a free hearing exam.  In my earlier posts I went over some pros and cons of being
Jan. 16, 2012

Retail Pricing Strategies, Part 2: Finding the Right “Magic Formula”

Scot Frink
In part 1, I discussed my recollections as to how our industry has developed its retail pricing strategies, and how we responded to changes within the industry itself. Progress requires change, and we needed to make changes that would enable us to keep our retail prices  competitive and still be able to pay our bills.  The rapid rise of wholesale
Jan. 10, 2012

Is Insurance Defining Your Practice?

Hearing Health & Technology Matters
The decision to become a participating provider is not as easy as you think.  We have seen managed care change dramatically over the past 20 years.  Even though hearing health care and hearing aids were often value-added discount items rather than covered benefits, it helped having the office or audiologist/dispenser’s name in the providers directory for referrals alone.  In Arizona,
Jan. 03, 2012

Retail Pricing Strategies for Hearing Aids, Part 1

Scot Frink
I’ve always been a bit of a salesman, as well as a computer geek. For me, they went hand-in-hand, one benefiting the other. I purchased my first computer at age 9 by selling stationery door-to-door, raising enough money to purchase a Commodore VIC 20. The 20 stood for 20k of memory, if you can imagine that. I did fantastically with
Dec. 20, 2011

Red Is More Than a Color of the Season!

Hearing Health & Technology Matters
Name that disorder The first is an “attack” of burning pain and redness of the pinna of one ear and is made worse by a variety of common things: touch, neck movement, lying on affected ear, contact with hot or cold water (drinking or touch) or straining.  Depending on the person, it can go on from 15 min to a
Featured image for “Private  Practice: Two words that mean a lot more than you think, and carry a lot of weight”
Dec. 13, 2011

Private Practice: Two words that mean a lot more than you think, and carry a lot of weight

Scot Frink
Today is a Big Day for this section.  We’re welcoming the first post by the new co-editor of Hear in Private Practice:  Scot Frink, MS.  Thank you, Scot, and welcome to The Blogs @ Hearing Health Matters!   Audiology began decades ago with a primary focus on treating our veterans returning from World War II. But, as with many successful