Hear In Private Practice

In Private Practice, marketing and name brand is a very large piece of the puzzle. We want to brand our offices, not necessarily the product. The problem is the product is where much of the advertising money is. With our budgets we try to get the most bang for the buck, 10 years ago the yellow page ads were a

When I am chatting with my ad reps from the different local papers the same theme comes from each of them. How people are pulling back from their Marketing and Advertising budgets. The things that work take time and need a strong foundation, not a quick fix. Building your referral base of existing patients (or consumers where ever your preference

When we think of Networking what comes to mind? Anything that you do in and outside of your office is networking and your are your best advertising. Except when I let my husband drive my car, that is when I hide. Yes, there are the traditional Networking groups such as the Chamber of Commerce and trade organizations. These are great

When you are in Private Practice, most of the time you are not associated with an ENT, although I do know of a couple of independent practitioners who do have this particular set up and have a good relationship with the physicians. I do not have the numbers in front of me, but I would venture to say most of

As we learn more about how what we use affect the environment we will see our products change. When I started my first “real” audiology job there was the change to use the zinc air batteries from silver and mercury. There were some patients who complained up a blue streak about how the battery life changed. I since have experienced

Two things happened last week that prompted me to conduct a Communication workshop for my employees. One was between two workers that were not communicating well and bad feelings were escalating, the other was reading an article (https://www.kevinmd.com/blog/2011/03/label-interaction-difficult-patient.html) on Dr. Kevin Pho’s blog about looking at the situation as not about the “difficult patient” but more of the situation the

Judy Huch, AuD & Scot Frink, MS   In the ever-changing world of private practice, we want to provide, and invite, different perspectives. Every practitioner has his or her own reasons for working independently, but we all want to run a successful practice.  At Hear In Private Practice, we want to give our fellow practitioners a chance to share your ideas

Welcome!  Here in the Private Practice blog I hope to increase the flow of ideas and have some give and take when it comes to what works and does not in our offices.  There will be patient viewpoints as well as practitioners’ on this site. We want to be as efficient as possible when running our practices but we need