Hear In Private Practice

Your audiology equipment is essential to your business. Without it, you couldn’t effectively treat your patients, and lost time with patients means lost money for your organization. Because of this, you should only trust it in the hands of qualified professional technicians. If it’s on the fritz, you want to make sure you have someone to call to get it

The American Academy of Audiology (AAA) and the American Speech-Language-Hearing Association (ASHA) have announced the publication of seven new Current Procedural Terminology (CPT ®) codes for auditory-evoked potentials (AEP) and vestibular-evoked myogenic potential (VEMP) services. The American Medical Association CPT Editorial Panel approved these codes for implementation on January 1, 2021. ASHA and AAA, working with the American Academy of

I don’t need to tell you that Google is the most popular search engine in the world. It receives 3.5 billion search queries per day. Google is a tool that people worldwide use to pose questions that are answered with a combination of paid advertisements and organic ads. Many small businesses score quality leads using Google Ads, and your hearing

A landing page is any page you send your users to as part of a marketing or advertising campaign. This is the first page on which they land. If you’re searching for new hearing aid patients, you can send them to a landing page where, for example, they can fill in their details, or get a free consultation. Keep in

Small businesses in our nation are facing an unprecedented economic disruption due to the coronavirus outbreak (COVID-19). The challenge is especially troublesome for small companies (those with 500 or fewer employees, such as hearing practices), which account for a disproportionate proportion of vulnerable jobs. They supported almost half of all U.S. private-sector jobs before COVID-19, and now account for 54

When faced with hearing loss, people want to turn to a hearing health professional they know and trust to advise them. Social media helps you build a close relationship with your target audience, which gradually enables you to become the best option for those looking for hearing treatment. Social media marketing also has these uses:   Provides crucial information Social

There are over 246 million unique visitors and 3.5 billion daily interactions on Google every day. And with an estimated 700 percent return on investment, Google Ads is a great place to start if you’re considering investing some money on ads to reach your target audience. Google Ads has been very successful, thanks in large part to the fact that

Starkey has released a new comprehensive resource for hearing healthcare professionals as the industry begins a recovery phase, following the economic downturn related to the COVID-19 pandemic. Today, offices are beginning to reopen across the country. Understanding that careful safety measures must continue to be observed, Starkey has created a one-stop resource to help hearing providers meet the needs of

What can, or rather, should a hearing care professional do to distinguish themselves from others? Oliver von Borstel, the face of Non-Manipulative Ethical Selling, offers his advice: “Stop selling, start helping! During my business trip in Australia at the beginning of this year, I met Jan, 92 years old, in Melbourne, Australia at a family party. A Dutchman with significant

Hundreds of millions of people visit Google every day for their shopping needs, making the Google Shopping tab an excellent place for businesses to list their items. The Google Shopping tab previously consisted of only paid listings. But now Google is making a significant change to its Google Shopping platform by allowing any owner of a business who sells products