Hear In Private Practice

Google is known for being the primary channel for many online advertisers. For that reason, it has made some significant changes to its AdWords program to unveil new features. The phone number of the business is prominently displayed in the ad. Traditional Google ads are designed to encourage people to click on a link which will direct a Google user

There are so many digital marketing terms thrown around nowadays that it is easy to get confused. Today we’re talking about pay-per-click marketing, or PPC, and how it can help you entice new clients through the doors of your hearing practice. What is PPC?   When someone types a phrase into a search engine and hits submit, they’re sending a

By Oliver F. von Borstel, MBD Most customers who need a hearing solution don’t know what they actually need—what is the most suitable for them? In my experience as an HCP Personal Coach, I have found that about 80% of hearing aid customers (whether new or existing) have a need that can only be solved by advanced hearing aids. Thus

Social media is no longer just about social networking – it’s now a key platform for businesses to attract new customers. With 335 million people using Twitter, 1 billion users on Instagram and 2.23 billion on Facebook, a significant number of potential customers are already using these platforms daily. You might already have a social media account for your hearing

By Henrik Nielsen, M.Sc. Potential patients are, in increasing numbers, using online resources to research various services including hearing healthcare. What about the older population mostly served by hearing healthcare providers? Studies demonstrate that adaptation to the internet for the 65 years and older age group has grown at a rapid pace. Data from the US Census (ACS 1917) shows

Creating a sustainable hearing health practice is not easy. More than relying on regular customers, you need a steady flow of new leads every month in order to be sure you can be successful. No practice would say no to more customers coming through their doors, and that’s exactly what is more likely to happen if your website ranks higher

After many years in business, I have found one thing to be true – Business is hard and it doesn’t’ seem to get easier regardless of how long you have been in business.  Experienced and novice business owners both seem to struggle with operating a profitable practice and then staying on track once you discover what you have to do

by Kim Cavitt, AuD Many audiology practice owners are concerned about the future.  The perceived threats to private practice, such as third-party administrators/provider networks, over the counter/direct to consumer hearing aids, big box retailers, and insurance policies and reimbursement appear to paralyze many and instill anger in others.   There are opportunities that can emerge from even the darkest of situations.

You might not realize this, but you have a home-field advantage over your larger national competitors. Search engine algorithms tend to favor local results over national results, which is ideal for local businesses like yours. It allows you to focus in on the potential hearing aid customers in your specific area. This is why it’s important for your hearing practice

By Brian Taylor, AuD, Editor-at-Large As providers gear up for the FDA’s codification of over-the-counter (OTC) hearing aids, there is chatter on social media about how customization will remain a primary advantage of the delivery of care, in person, by licensed providers. Besides earmolds, of course, several acoustic parameters such as gain and compression have been customized by providers for