Hear In Private Practice

Featured image for “Marketing Your Practice Online: Avoid These Big Landing Page Mistakes”
Aug. 22, 2020

Marketing Your Practice Online: Avoid These Big Landing Page Mistakes

Hearing Health & Technology Matters
A landing page is any page you send your users to as part of a marketing or advertising campaign. This is the first page on which they land. If you’re searching for new hearing aid patients, you can send them to a landing page where, for example, they can fill in their details, or get a free consultation. Keep in
Featured image for “Your Practice Could Benefit from Google’s Free New Features Designed to Boost Local Business”
Jul. 27, 2020

Your Practice Could Benefit from Google’s Free New Features Designed to Boost Local Business

Hearing Health & Technology Matters
Small businesses in our nation are facing an unprecedented economic disruption due to the coronavirus outbreak (COVID-19). The challenge is especially troublesome for small companies (those with 500 or fewer employees, such as hearing practices), which account for a disproportionate proportion of vulnerable jobs. They supported almost half of all U.S. private-sector jobs before COVID-19, and now account for 54
Featured image for “Social Media and Your Practice: Facebook Post Ideas”
Jul. 14, 2020

Social Media and Your Practice: Facebook Post Ideas

Hearing Health & Technology Matters
When faced with hearing loss, people want to turn to a hearing health professional they know and trust to advise them. Social media helps you build a close relationship with your target audience, which gradually enables you to become the best option for those looking for hearing treatment. Social media marketing also has these uses:   Provides crucial information Social
Featured image for “Key Elements of a Successful Google Ads Campaign for Your Practice”
Jun. 29, 2020

Key Elements of a Successful Google Ads Campaign for Your Practice

Hearing Health & Technology Matters
There are over 246 million unique visitors and 3.5 billion daily interactions on Google every day. And with an estimated 700 percent return on investment, Google Ads is a great place to start if you’re considering investing some money on ads to reach your target audience. Google Ads has been very successful, thanks in large part to the fact that
Featured image for “Starkey Unveils Step-by-Step Roadmap to Help Hearing Professionals Navigate the “New Normal””
Jun. 25, 2020

Starkey Unveils Step-by-Step Roadmap to Help Hearing Professionals Navigate the “New Normal”

Hearing Health & Technology Matters
Starkey has released a new comprehensive resource for hearing healthcare professionals as the industry begins a recovery phase, following the economic downturn related to the COVID-19 pandemic. Today, offices are beginning to reopen across the country. Understanding that careful safety measures must continue to be observed, Starkey has created a one-stop resource to help hearing providers meet the needs of
Featured image for “How Should Hearing Care Professionals Distinguish Themselves from Others?”
Jun. 18, 2020

How Should Hearing Care Professionals Distinguish Themselves from Others?

Hearing Health & Technology Matters
What can, or rather, should a hearing care professional do to distinguish themselves from others? Oliver von Borstel, the face of Non-Manipulative Ethical Selling, offers his advice: “Stop selling, start helping! During my business trip in Australia at the beginning of this year, I met Jan, 92 years old, in Melbourne, Australia at a family party. A Dutchman with significant
Featured image for “Your Practice Can Now Sell Accessories and Other Products on Google for Free”
Jun. 14, 2020

Your Practice Can Now Sell Accessories and Other Products on Google for Free

Hearing Health & Technology Matters
Hundreds of millions of people visit Google every day for their shopping needs, making the Google Shopping tab an excellent place for businesses to list their items. The Google Shopping tab previously consisted of only paid listings. But now Google is making a significant change to its Google Shopping platform by allowing any owner of a business who sells products
Featured image for “Paycheck Protection Program (PPP) Update”
Jun. 09, 2020

Paycheck Protection Program (PPP) Update

Hearing Health & Technology Matters
by Michael Scholl Last Friday, President Trump signed The Paycheck Protection Program Flexibility Act, H.R. 7010, into law. This legislation provides several updates to the Paycheck Protection Program (PPP) that are intended to bring the program into alignment with the legislative intent of Congress. Changes under this act include: Extends the expense forgiveness period to 24 weeks (formerly 8 weeks). Reduces
Featured image for “Google Makes Changes to “Call Only” Ads That Could Benefit Your Practice”
May. 22, 2020

Google Makes Changes to “Call Only” Ads That Could Benefit Your Practice

Hearing Health & Technology Matters
Google receives 246 million unique users and 3.5 billion interactions daily. It’s paid ad service ‘Google Ads’ has an estimated return on investment of 700 percent, making it one of the best places for your hearing practice to run ads. There are plenty of different ad styles to choose from, but the one we’re interested in today is the ‘call’
Featured image for “Signia Introduces New Comprehensive Remote Care Program”
May. 14, 2020

Signia Introduces New Comprehensive Remote Care Program

Hearing Health & Technology Matters
As social distancing and self-quarantines have become the norm in the face of COVID-19, individuals with hearing loss may find it difficult to get the help they need. Responding to this new reality, Signia has announced the introduction of Remote Care, a new program enabling hearing care professionals (HCPs) to prescribe, fit and fine-tune hearing aids remotely.   Professional and