Hear In Private Practice

by Michael Scholl Exactly one week ago, President Trump signed the Coronavirus Aid, Relief, and Economic Security (CARES) Act into law. This is the third piece of legislation passed by Congress and signed into law by the President designed to provide relief to individuals, families and businesses during the COVID-19 pandemic. Since that time, I have received questions from many

Now that people around the world are practicing social distancing and self-quarantine as a result of the COVID-19 pandemic, the demand for remote hearing care solutions is rising precipitously. To be sure, remote hearing care is not new, it’s been discussed in audiology research circles for more than 20 years, been piloted and launched by Government Services audiologists and used

Google is continuously changing the way it displays its search results. The search engine giant has concentrated on the user experience in recent years, seeking to make it as smooth and realistic as possible while still presenting only the most reliable and relevant details available. That’s great news for consumers, but it poses a challenge for businesses who don’t know

Hardly anyone wants to receive a bad online review. As a business owner, you may take the reviewer’s comment and low-quality rating as a personal attack when you see an unfavorable review of your company. Nonetheless, responding emotionally is not the best way to handle with negative reviews. Getting angry or frustrated is not going to fix the issue. Not only have

By Suzanne Younker, Au.D. Loyal patients are recognized as a significant contributor to a successful hearing care practice and practice owners must pay attention to how they can continue to satisfy this valuable base. Business analytics and medical practice experts all agree with the Harvard School of Business that “A 2% increase in customer retention has the same effect as

When people use search engines for their local area, they’re most likely finding a particular business. Maybe they need to recall the address of that Italian restaurant they were at last night. A second common reason is that they’re searching for a particular product or service, such as hearing tests. In this instance, they don’t know what company they are looking

Dear Readers: During this holiday season, the editors at Hearing Health & Technology Matters (HHTM) are taking some time off. However, we are not leaving you without anything to read on our blog this week. Instead, we are publishing a special holiday edition filled with what we call our Readers’ Choices. Our Readers’ Choices featured this week are the posts

Google is known for being the primary channel for many online advertisers. For that reason, it has made some significant changes to its AdWords program to unveil new features. The phone number of the business is prominently displayed in the ad. Traditional Google ads are designed to encourage people to click on a link which will direct a Google user

There are so many digital marketing terms thrown around nowadays that it is easy to get confused. Today we’re talking about pay-per-click marketing, or PPC, and how it can help you entice new clients through the doors of your hearing practice. What is PPC?   When someone types a phrase into a search engine and hits submit, they’re sending a

By Oliver F. von Borstel, MBD Most customers who need a hearing solution don’t know what they actually need—what is the most suitable for them? In my experience as an HCP Personal Coach, I have found that about 80% of hearing aid customers (whether new or existing) have a need that can only be solved by advanced hearing aids. Thus