Hear In Private Practice

An online presence is your ‘footprint’ in the online world, influencing the perceptions people have of your hearing practice. It is the sum total of your website, social media profiles, and all the other pages that show up when your company or name is searched for on the internet. When properly configured, your brand awareness will be spread far and wide

For many small business owners, it may seem enough to have a website and wait for people to show up. Indeed, having a well-designed and accessible website is an important part of lead generation online, but it is not the only thing required. Your website is just one element of a bigger picture, which also includes lead generation. Here we

by Kim Cavitt, AuD Audiologists, irrespective of their practice settings, appear to know very little about the foundational aspects of their businesses.  Many businesses, especially private practices, were started with a dream and a prayer and without a business plan and, as a result, little to no thought to “what do I need to bring in cover my expenses”. This

by Suzanne Younker, Au.D. Telehealth’s origins trace back to the 1960s when NASA wanted to know how a zero-gravity environment in space travel impacted astronauts’ vital signs. Monitoring their health from afar led to an essay in the Bulletin of the Medical Library Association, “Earth-Bound Physicians Trying to Diagnose or Treat a Patient in a Remote Location.” NASA may have

By Oliver F. von Borstel, MBD Many independent practices or private small chains which sell hearing aids are struggling to stay afloat, pay wages and bills, and survive the current business year. I have many such clients who can no longer see the future. Most of those businesses often focus on selling hearing aids accessories related to better hearing (e.g.

by Gyl Kasewurm, AuD I’ve been asked many times what is the Secret to Success. One thing I am sure of is “There is No Secret”!  It’s just hard work, setting goals and consistently trying to meet them. However, monitoring key elements of success will help make sure a business stays on track.   Here are some suggestions:   Love

by Brian Taylor, AuD Not long ago it was possible for a hearing care practice to thrive with a nominal investment in marketing. Through the first 20 years of the digital era, roughly 1995 to 2015, a practice could run a catchy promotional advertisement in the local newspaper or offer a “digital hearing aid” consumer seminar with a technical expert

by Nick Fitzgerald If you ask any online marketer, they’ll tell you that the majority of your future customers are going to be found online. If you’re feeling doubtful, consider that 290 million Americans were online in 2016. More recent data reveals that 77% of Americans use smartphones. All that is to say that your future customers are most certainly

by Carol Amick According to the United States Department of Health and Human Services, approximately 70% of organizations are not HIPAA Compliant.  The Health Insurance Portability and Accountability Act, known as HIPAA mandates industry-wide standards for health care information and electronic billing, and requires protection as well as confidential handling of protected health information. According to HIPAA rules, any company

by Gyl Kasewurm, AuD I have spent too much time lately on social media and I am not sure if I should jump for joy or jump off a bridge! What we read can have a big impact on how we conduct business whether we realize it or not, but much of what we read isn’t fact. So, we have