Best Buy to Add In-Store Hearing Experience in 300 More Locations; Expands Hearing Aid Selection

best buy otc hearing aids
August 6, 2023

Popular US electronics retailer, Best Buy, has announced an additional 200 Best Buy stores will introduce an in-store hearing experience, followed by 100 more stores in the fall. This move will bring the total number of stores offering hearing devices to over 600, ensuring that customers can easily access the products and support they need.

Company Expands Hearing Aid Selection

To enhance the selection of hearing aids, Best Buy will be adding a variety of new options both in-store and online. The expanded assortment will include nearly 30 over-the-counter (OTC) hearing aids, personal sound amplification products (PSAPs), TV amplifiers, and hearing accessories from trusted brands in the industry.

best buy hearing solutions

These devices will be available at prices ranging from $199 to $3,000 for a pair.

Before making a purchase, customers are encouraged to use an online hearing assessment tool, powered by hearX. This tool will help individuals identify their specific level of hearing loss and suggest the most suitable hearing solution for their needs.

Starting in August 2023, customers will have access to a Hearing Aid selector tool online. By answering questions about their hearing loss level and lifestyle preferences, such as using a phone app or needing an all-day hearing aid, the tool will recommend specific products that match their requirements.

Improving the In-Store Experience

For in-store shoppers, Best Buy Blue Shirts will be available to provide expert assistance – something critics of the OTC rollout have called for due to a lack of awareness among employees at major retail outlets who are unable to address questions.

Best Buy says employees will undergo training on various topics, including the anatomy of the ear, stages of hearing loss, general fitting techniques, and the features of different hearing devices and brands. The training is said to be conducted in partnership with hearing device experts to “ensure that Best Buy employees can confidently explain the unique features of each device to customers”.

The in-store hearing experience will include the following devices, with more from Sony, Lexie and Go Hearing coming this fall:

For more information on hearing solutions visit


Source: Best Buy

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