COPENHAGEN, DENMARK — Demant announced today the official introduction of Philips branded hearing aids to the global hearing aid market. The new Philips brand is entering the hearing healthcare market with a complete range of premium hearing aids, accessories, and applications to best serve hearing aid users.
According to the company announcement, the new Philips Hearing Solutions “will quickly become a trusted brand with hearing care providers and users, as it has great potential around the world to present unique opportunities for hearing care professionals in an ever-evolving market”.
“The Philips brand portfolio of hearing solutions will enter the hearing aid market with a complete range of premium hearing aids and will offer hearing care professionals an exciting new business opportunity to work with a global brand serving both professional and consumer markets in consumer health and home care. Demant, a leading hearing healthcare company and exclusive hearing aid brand licensee of Philips, looks to the potential of addressing new segments on a global scale combining first-class hearing technology with a well-known brand.”
The announcement comes less than a year following the partnership agreement between Demant, the parent company of the Oticon, Sonic and Bernafon hearing aid brands, and Philips.
Philips HearLink Hearing Aids
The new premium Philips hearing aids, named Philips HearLink, are said to now be available for trained and educated hearing care professionals in selected countries across the globe.
“The Philips hearing aids will provide users with an innovative, future-proof hearing solution. We live in an age where user engagement and digital services are shaping the future of healthcare technology. More and more people are conscious of taking control of their own personal healthcare and are using electronic devices to do so. In this light, Philips Hearing Solutions offers new and exciting premium solutions alongside Philips’ healthcare ecosytem, which will attract interest and generate significant benefits to users, ultimately supporting our valued customer base of hearing care professionals.”
–Søren Nielsen, President & CEO, Demant
“Based on a shared vision of improving the lives of people through innovative healthcare this new cooperation will not only change the way we see hearing healthcare, but also widen the definition of hearing healthcare, supporting healthier lifestyles and active aging,” says Spencer Ramsey, Senior Director, Brand Licensing, Philips. “Combining Demant’s world-leading hearing aid technology with Philips’ global brand presence in healthcare, the cooperation will enrich the hearing healthcare experience.”
“With this partnership, we take connected hearing healthcare to the next level and offer new and exciting solutions within integrated healthcare services to the benefit of both professionals and people suffering from a hearing loss. Health, caring and innovation are cornerstones in the vision of both Demant and Philips, which makes the partnership a great match for the future. Furthermore, it will strengthen and add value to both companies’ ambition to improve people’s lives,” added Søren Nielsen.
The company says the new Philips HearLink devices will offer connectivity between hearing aids and the devices people use in their everyday life, such as smartphones and televisions. The look and feel of the Philips HearLink hearing aids caters to today’s baby boomer generation with design and usability developed for this expanding market.
For further information about the new Philips Hearing Solutions and a presentation of the Philips HearLink product range, visit the company website here.
May 2019 Update: Philips branded hearing aids are now available for sale at Costco stores across the United States. The Philips branded devices at Costco are currently only available in Receiver-In-Canal and Behind-The-Ear styles, with no custom options yet offered.