HEAR IN PRIVATE PRACTICE
Hear In Private Practice discusses the joys and frustrations associated with being in private practice. Topics will range from business, management, technology, clinical tips, reimbursement and anything else relevant to succeeding in today’s ever-evolving industry landscape. Comment Policy
Paycheck Protection Program (PPP) Update
by Michael Scholl Last Friday, President Trump signed The Paycheck Protection Program Flexibility Act, H.R.... Read More
Signia Unveils New Practice Development Resource Center to Support Hearing Care Professionals Amid COVID-19
As the world continues to contend with the spread of the COVID-19 virus, Signia... Read More
Online tools that drive revenue
By Henrik Nielsen, M.Sc. Potential patients are, in increasing numbers, using online resources to... Read More
Mistakes are inevitable, but don’t let them sink your business
If you want to be successful in a hearing care business, you need enough... Read More
The Boomers are Coming! Part 2 – Ideas to Think About
by Steve Eagon, MA In part 1 of this two-part series, I mentioned... Read More
Google My Business: Your Hearing Practice’s Ticket to the Map Pack
Google is continuously changing the way it displays its search results. The search engine... Read More
Setting The Terms of Reference For The Brand of Hearing Healthcare, Part 2
Editor’s Note: Today’s post from Geoff Cooling is Part 2 on the Brand of Hearing Healthcare. ... Read More
Key Elements of a Successful Google Ads Campaign for Your Practice
There are over 246 million unique visitors and 3.5 billion daily interactions on Google... Read More
Why Most Hearing Health Practices Fail at SEO
Creating a sustainable hearing health practice is not easy. More than relying on regular... Read More
The “M” Word Again
My father-in-law always told us that if we didn’t “market” our practice, it would... Read More
The Future of Practice Success… through Personal Concern and Exceptional Service!
By Oliver F. von Borstel, MBD Many independent practices or private small chains which... Read More
What Makes You Think You Are Special?
Editor’s Note: OK, put on your seat belts and prepare for disruption, or at least... Read More
What I Learned from Popeye’s Chicken
One of the groups I belong to is the Women Presidents’ Organization (WPO). This... Read More
Why Purchasing Hearing Aids Is Like Buying a Wedding Dress
A hearing aid is unlike any other medical device, and the highly complex process... Read More
Earwax and “Dark Magic”
Genève returned to our office the other day with a hearing aid that was... Read More
The Importance of ‘Non-Manipulative Ethical Selling’
By Oliver F. von Borstel, MBD Most customers who need a hearing solution don’t... Read More
The Future of Practice Success… through Personal Concern and Exceptional Service!
By Oliver F. von Borstel, MBD Many independent practices or private small chains which... Read More
Mistakes are inevitable, but don’t let them sink your business
If you want to be successful in a hearing care business, you need enough... Read More
Hearing aid market study of Western Europe 2015 vs 2014
Tony Grant-Salmon from the British hearing aid manufacturer’s association has compiled all the available... Read More
The Boomers are Coming! Part 2 – Ideas to Think About
by Steve Eagon, MA In part 1 of this two-part series, I mentioned... Read More