HEAR IN PRIVATE PRACTICE

Hear In Private Practice discusses the joys and frustrations associated with being in private practice. Topics will range from business, management, technology, clinical tips, reimbursement and anything else relevant to succeeding in today’s ever-evolving industry landscape. Comment Policy

PRACTICE MANAGEMENT

Paycheck Protection Program (PPP) Update

by Michael Scholl Last Friday, President Trump signed The Paycheck Protection Program Flexibility Act, H.R.... Read More

Signia Unveils New Practice Development Resource Center to Support Hearing Care Professionals Amid COVID-19

As the world continues to contend with the spread of the COVID-19 virus, Signia... Read More

Online tools that drive revenue

By Henrik Nielsen, M.Sc. Potential patients are, in increasing numbers, using online resources to... Read More

Mistakes are inevitable, but don’t let them sink your business

If you want to be successful in a hearing care business, you need enough... Read More

The Boomers are Coming! Part 2 – Ideas to Think About

 by Steve Eagon, MA   In part 1 of this two-part series, I mentioned... Read More

MARKETING

5 Strategies to Help Patients Find Your Audiology Practice Online

by Nick Fitzgerald If you ask any online marketer, they’ll tell you that the... Read More

Google Makes Changes to “Call Only” Ads That Could Benefit Your Practice

Google receives 246 million unique users and 3.5 billion interactions daily. It’s paid ad... Read More

Why Most Hearing Health Practices Fail at SEO

Creating a sustainable hearing health practice is not easy. More than relying on regular... Read More

Your Clinic’s Digital Presence: Preparing for the Future

The COVID-19 pandemic has not only raised serious health concerns but has generated global... Read More

Marketing Your Practice Online: Avoid These Big Landing Page Mistakes

A landing page is any page you send your users to as part of... Read More

SERVING PATIENTS

The Future of Practice Success… through Personal Concern and Exceptional Service!

By Oliver F. von Borstel, MBD Many independent practices or private small chains which... Read More

What Makes You Think You Are Special?

Editor’s Note: OK, put on your seat belts and prepare for disruption, or at least... Read More

What I Learned from Popeye’s Chicken

One of the groups I belong to is the Women Presidents’ Organization (WPO). This... Read More

Why Purchasing Hearing Aids Is Like Buying a Wedding Dress

A hearing aid is unlike any other medical device, and the highly complex process... Read More

Earwax and “Dark Magic”

Genève returned to our office the other day with a hearing aid that was... Read More

SELLING HEARING AIDS

The Importance of ‘Non-Manipulative Ethical Selling’

By Oliver F. von Borstel, MBD Most customers who need a hearing solution don’t... Read More

The Future of Practice Success… through Personal Concern and Exceptional Service!

By Oliver F. von Borstel, MBD Many independent practices or private small chains which... Read More

Mistakes are inevitable, but don’t let them sink your business

If you want to be successful in a hearing care business, you need enough... Read More

Hearing aid market study of Western Europe 2015 vs 2014

Tony Grant-Salmon from the British hearing aid manufacturer’s association has compiled all the available... Read More

The Boomers are Coming! Part 2 – Ideas to Think About

 by Steve Eagon, MA   In part 1 of this two-part series, I mentioned... Read More