HEAR IN PRIVATE PRACTICE
Hear In Private Practice discusses the joys and frustrations associated with being in private practice. Topics will range from business, management, technology, clinical tips, reimbursement and anything else relevant to succeeding in today’s ever-evolving industry landscape. Comment Policy
Online tools that drive revenue
By Henrik Nielsen, M.Sc. Potential patients are, in increasing numbers, using online resources to... Read More
Mistakes are inevitable, but don’t let them sink your business
If you want to be successful in a hearing care business, you need enough... Read More
The Boomers are Coming! Part 2 – Ideas to Think About
by Steve Eagon, MA In part 1 of this two-part series, I mentioned... Read More
Setting The Terms of Reference For The Brand of Hearing Healthcare, Part 2
Editor’s Note: Today’s post from Geoff Cooling is Part 2 on the Brand of Hearing Healthcare. ... Read More
Setting The Terms of Reference For The Brand of Hearing Healthcare
By Geoff Cooling We discuss brand a lot at our company because understanding... Read More
Why Your Clinic’s Local Listing Accuracy Matters
You might not realize this, but you have a home-field advantage over your larger... Read More
PSAP and Hearable Market Encroachment, Part 2
The Hearing Disruptions series seeks to cover the rapid changes taking place in hearing... Read More
5 Strategies to Help Patients Find Your Audiology Practice Online
by Nick Fitzgerald If you ask any online marketer, they’ll tell you that the... Read More
Google Rolls Out Promising New Ads Features
Google is known for being the primary channel for many online advertisers. For that... Read More
Harnessing the Power of Hollywood – Part 2
The Movie Theater business is exactly that….a business. We go to be entertained but... Read More
The Future of Practice Success… through Personal Concern and Exceptional Service!
By Oliver F. von Borstel, MBD Many independent practices or private small chains which... Read More
What Makes You Think You Are Special?
Editor’s Note: OK, put on your seat belts and prepare for disruption, or at least... Read More
What I Learned from Popeye’s Chicken
One of the groups I belong to is the Women Presidents’ Organization (WPO). This... Read More
Why Purchasing Hearing Aids Is Like Buying a Wedding Dress
A hearing aid is unlike any other medical device, and the highly complex process... Read More
Earwax and “Dark Magic”
Genève returned to our office the other day with a hearing aid that was... Read More
The Importance of ‘Non-Manipulative Ethical Selling’
By Oliver F. von Borstel, MBD Most customers who need a hearing solution don’t... Read More
The Future of Practice Success… through Personal Concern and Exceptional Service!
By Oliver F. von Borstel, MBD Many independent practices or private small chains which... Read More
Mistakes are inevitable, but don’t let them sink your business
If you want to be successful in a hearing care business, you need enough... Read More
Hearing aid market study of Western Europe 2015 vs 2014
Tony Grant-Salmon from the British hearing aid manufacturer’s association has compiled all the available... Read More
The Boomers are Coming! Part 2 – Ideas to Think About
by Steve Eagon, MA In part 1 of this two-part series, I mentioned... Read More