HEAR IN PRIVATE PRACTICE

Hear In Private Practice discusses the joys and frustrations associated with being in private practice. Topics will range from business, management, technology, clinical tips, reimbursement and anything else relevant to succeeding in today’s ever-evolving industry landscape. Comment Policy

PRACTICE MANAGEMENT

Mistakes are inevitable, but don’t let them sink your business

If you want to be successful in a hearing care business, you need enough... Read More

The Boomers are Coming! Part 2 – Ideas to Think About

 by Steve Eagon, MA   In part 1 of this two-part series, I mentioned... Read More

Setting The Terms of Reference For The Brand of Hearing Healthcare, Part 2

Editor’s Note: Today’s post from Geoff Cooling is Part 2 on the Brand of Hearing Healthcare.   ... Read More

Setting The Terms of Reference For The Brand of Hearing Healthcare

By Geoff Cooling   We discuss brand a lot at our company because understanding... Read More

Business of Hearing Healthcare: Establishing Yourself as the Authority

By Geoff Cooling It seems that on a regular basis something happens that gives... Read More

MARKETING

Setting The Terms of Reference For The Brand of Hearing Healthcare, Part 2

Editor’s Note: Today’s post from Geoff Cooling is Part 2 on the Brand of Hearing Healthcare.   ... Read More

5 Strategies to Help Patients Find Your Audiology Practice Online

by Nick Fitzgerald If you ask any online marketer, they’ll tell you that the... Read More

PSAP and Hearables Market Encroachment, part 1

Editor’s Note:  The Hearing Disruptions series seeks to cover the rapid changes taking place... Read More

Boundary Areas Between PSAPs and Hearing Aids, Part 1

This is first in the Device Disruptions series edited by Richard Einhorn. Editor’s Note:... Read More

The “M” Word Again

My father-in-law always told us that if we didn’t “market” our practice, it would... Read More

SERVING PATIENTS

What Makes You Think You Are Special?

Editor’s Note: OK, put on your seat belts and prepare for disruption, or at least... Read More

What I Learned from Popeye’s Chicken

One of the groups I belong to is the Women Presidents’ Organization (WPO). This... Read More

Why Purchasing Hearing Aids Is Like Buying a Wedding Dress

A hearing aid is unlike any other medical device, and the highly complex process... Read More

Earwax and “Dark Magic”

Genève returned to our office the other day with a hearing aid that was... Read More

When Fitting High-Tech Hearing Aids, Don’t Promise the Moon

Today’s advanced hearing aids offer lots of features that consumers may find pretty amazing.... Read More

SELLING HEARING AIDS

Mistakes are inevitable, but don’t let them sink your business

If you want to be successful in a hearing care business, you need enough... Read More

Hearing aid market study of Western Europe 2015 vs 2014

Tony Grant-Salmon from the British hearing aid manufacturer’s association has compiled all the available... Read More

The Boomers are Coming! Part 2 – Ideas to Think About

 by Steve Eagon, MA   In part 1 of this two-part series, I mentioned... Read More

The Boomers are Coming! Yeah, So What. (Part 1)

By Steve Eagon, MA Given the work I do, I frequently interact with and train hearing... Read More

How Hearing Aid Technology Has Evolved in Society, and Why — Part IV

Editor’s Note: Today’s post continues a discussion on the evolution of hearing aid technology... Read More