Hear In Private Practice

In the past in the US we have had to report companies we have paid a significant amount to to the IRS.  This year most all of the vendors, maintenance, local, etc will need to be reported to the IRS for as little as $600.  When I posed the question to my accountant, here was her answer. “The W-9 is

When I decided to go out on my own, my main concern was, “how can I manage maternity leave?” I had the choice of buying an office from my boss, or going along with the sale of her practices. It is funny to me now, but this was a huge thought to me. Well, my oldest is 10 and 1/2

I recently received this email from one of my audiologists: “Hi All, I shared this with a patient today and thought I should send it to everyone as well. One of my cochlear implant patients uses an app called “ClearCaptions” to caption his phone calls on his iPhone. The app is also available on Android Market so it’s not only

There is a book by Jim Collins: “How the Mighty Fall” published in 2009. Amazon has a 4 star rating from 109 reviews. What makes this book interesting to me is he looks at how really good companies become complacent and loose their edge. He points out 5 stages of decline, depending on where a company detects the decline it

Most of us are using hearing devices that have wireless capabilities, yes?  Well, of course we are because it is built right in the aids now.  But what about the accessories?  Do you utilize the rooms you have to demonstrate?  I happen to have a “Technology” Room in my office, pictured here.  I changed the name from ALD to Technology

Ed Roach wrote 12 Steps to Building A Brand Arsenal. In his blog he gives good basic tools to help your business. From simply jazzing up your business cards to consistency across the board in the message you want to get across to your target audience. We have several target audiences; the Silents, or as Tom Brokaw stated, The Greatest

Those who know me may describe me as a talker. I do a lot of that I have to admit, but sometimes it is better just to sit back and listen to those around you. This morning during my Network meeting we had table discussions on what makes us “fit” to be the best managers possible. Several topics were brought

In Private Practice, marketing and name brand is a very large piece of the puzzle. We want to brand our offices, not necessarily the product. The problem is the product is where much of the advertising money is. With our budgets we try to get the most bang for the buck, 10 years ago the yellow page ads were a

When I am chatting with my ad reps from the different local papers the same theme comes from each of them. How people are pulling back from their Marketing and Advertising budgets. The things that work take time and need a strong foundation, not a quick fix. Building your referral base of existing patients (or consumers where ever your preference

When we think of Networking what comes to mind? Anything that you do in and outside of your office is networking and your are your best advertising. Except when I let my husband drive my car, that is when I hide. Yes, there are the traditional Networking groups such as the Chamber of Commerce and trade organizations. These are great