Hear In Private Practice

What can, or rather, should a hearing care professional do to distinguish themselves from others? Oliver von Borstel, the face of Non-Manipulative Ethical Selling, offers his advice: “Stop selling, start helping! During my business trip in Australia at the beginning of this year, I met Jan, 92 years old, in Melbourne, Australia at a family party. A Dutchman with significant

Hundreds of millions of people visit Google every day for their shopping needs, making the Google Shopping tab an excellent place for businesses to list their items. The Google Shopping tab previously consisted of only paid listings. But now Google is making a significant change to its Google Shopping platform by allowing any owner of a business who sells products

by Michael Scholl Last Friday, President Trump signed The Paycheck Protection Program Flexibility Act, H.R. 7010, into law. This legislation provides several updates to the Paycheck Protection Program (PPP) that are intended to bring the program into alignment with the legislative intent of Congress. Changes under this act include: Extends the expense forgiveness period to 24 weeks (formerly 8 weeks). Reduces

Google receives 246 million unique users and 3.5 billion interactions daily. It’s paid ad service ‘Google Ads’ has an estimated return on investment of 700 percent, making it one of the best places for your hearing practice to run ads. There are plenty of different ad styles to choose from, but the one we’re interested in today is the ‘call’

As social distancing and self-quarantines have become the norm in the face of COVID-19, individuals with hearing loss may find it difficult to get the help they need. Responding to this new reality, Signia has announced the introduction of Remote Care, a new program enabling hearing care professionals (HCPs) to prescribe, fit and fine-tune hearing aids remotely.   Professional and

The COVID-19 pandemic has not only raised serious health concerns but has generated global economic uncertainty. While much of the effect remains to be seen in the U.S., it is essential for hearing practice owners to note that a good offense is the best protection in uncertain times, something that requires planning and clear thought. Here are a few ways

During the first six weeks of the pandemic, I have answered hundreds of questions about COVID-19: What are the symptoms? How long does the virus live on surfaces? Are masks effective? Behind the myriad of questions, however, was a single concern: How do I stay safe and protect myself, my family, employees and patients? While COVID-19 is a new virus,

by Brandon Sawalich Helen Keller famously said, “Blindness cuts us off from things, but deafness cuts us off from people.” Throughout the COVID-19 pandemic I have heard the question, “Are hearing aids essential?” When posing this question, I suggest taking out the word “aid” and asking it again. “Is hearing essential?”  For those with hearing loss, it can be difficult

As the world continues to contend with the spread of the COVID-19 virus, Signia has created a new Practice Development Resource Center to help hearing care professionals navigate this challenging landscape, provide care to their patients remotely, and make the best decisions for their practice. “With many practices facing unprecedented challenges right now, Signia is eager to do everything we

by Michele Hurley, AuD As a hearing healthcare provider, you play a crucial role in helping the people in your community communicate effectively, maintain important connections, and stay engaged and informed — which is especially critical amid the COVID-19 pandemic. A majority of those who are sheltering in place or have fallen victim to the COVID-19 virus are older adults,