Have You Heard?

Nov. 13, 2011

Hearing HealthCare Licensing

K. Ray Katz
Do you have a good working knowledge of your state’s licensing laws and regulations?  If you do, can you answer the following question: What is the purpose of the licensing laws/regulations in your state? ANSWERS: (You may choose more than one.) 1. To protect the consumer by ensuring dispensing professionals have an adequate knowledge to safely dispense hearing devices. 2.
Nov. 06, 2011

Who’s on First?

K. Ray Katz
The “Who’s on First?” routine made famous by Abbott and Costello remains a classic. It was designed to take a simple idea and create total confusion. The audience understood what was going on while our two comedians ran around in verbal circles. Running around in circles and achieving less with each rotation is what can happen when a stranger or
Oct. 30, 2011

End of Life – Part ll

K. Ray Katz
My blog two weeks ago started talking about death – not your everyday audiology subject!  Fortunately we are in a profession that only sees the coming of “the final event” in our clients, not the actual event, as do physicians and nurses.  While others may leave us, we ourselves will never personally experience such an event – or so each
Oct. 23, 2011

Smart Hearing Aid Advertising or…

K. Ray Katz
In last week’s blog I said that I would have more to say this week about End of Life Planning, however, the following subject seemed to be more timely.  I promise that next week I will return to Disaster Planning. Ahhh October! Summer is on its way out taking its record weather with it; quickly dropping over the horizon as
Oct. 20, 2011

Immortality is Not an Option

K. Ray Katz
Immortality is not an option!  Whether it is a human being or a business, we are born, live and die.  What happens, however, to a business when it is closely identified with its owner, as are hearing aid dispensing or audiology practices, when the owner passes from us? Just as every well-run office has a business plan, it should also
Oct. 09, 2011

Advertising – What’s Your Opinion?

K. Ray Katz
Everyone has an opinion on what type of advertising is best. But the question remains…best for what? Confused?  Well let me try to explain, then please jump in with your thoughts. Advertising in the purely commercial sense of the word is designed to bring in business.  Anything you say or print is okay as long as it does not violate
Oct. 03, 2011

I Know You Believe

K. Ray Katz
I know you believe you understood what you think I said, but I am not sure you realize that what you heard is not what I meant. A plaque with this quotation sits in front of me as I write this blog.  It sat on my desk in front of every client I saw for almost thirty years.  I never
Sep. 25, 2011

Getting A Little Lazy

K. Ray Katz
You Know you should – You know you should…but.  How many times has something you know you should be doing risen to the top of your mind, only to once again slip below the surface?  It happens to everyone and usually involves something you really don’t want to do, unless you are really old. When it involves chores around the
Sep. 18, 2011

Product or Service?

K. Ray Katz
A few days ago I wanted to see if I should change my Cable TV and Internet service.  We have had DirecTV for over twelve years and now that we live in Las Vegas I wanted to see what was being offered. Before you continue, remember I’m “old.”  I was raised in an era when a business, any business, provided
Sep. 11, 2011

Who’s Really in Charge?

K. Ray Katz
Some years ago a good friend, Joel Mynders from Philadelphia, told me a story which I am going to paraphrase – badly.  He told me that he was at a dinner in Europe and happened to get seated next to the President of Siemens.  In the course of their conversations Joel mentioned that he was a Siemens customer.  ” Oh?”