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Price Functions in the US Retail Hearing Aid Market, Part 2

by Holly Hosford-Dunn, PhD & Amyn Amlani, PhD   Average Sale Price of hearing aids in the US retail market (ASP) grew at the rate of inflation from 2004-2011, peaked in price in 2012 and declined each year thereafter. At no time has ASP ever hit $6K/set, no matter how many times that anchor price gets…

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Hi/Lo Bets on Hearing Aid Margins

Are you willing to bet that many audiologists focus on selling as many high-cost premium hearing aids as possible in order to make a living?  Ethics aside, it sounds logical that you’ll make more money if you sell more expensive stuff, whether it’s diamonds or hearing aids.  Maybe so for top-quality gemstones, but don’t take…

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I’ll Take That Bet and Raise You

Our profession was treated last week to a timely and balanced discussion of unbundling by Robyn Cox PhD.  She is one of audiology’s most reasoned thinkers, test creator extraordinaire, talented researcher, and a nice person to boot.   Dr. Cox addressed concerns being raised in policy-making circles that traditional hearing aid dispensing models are pricing many…

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Wholesale Hearing Aid Pricing – Is It On the Level?

Today picks up on a series begun in response to a headline-grabbing proclamation by a manufacturing CEO: “‘The hearing aid industry uses every new thing … to raise prices.” To which Hearing Economics posed rhetorical questions and slowly began addressing them:  What is the basis for making such a claim?  Are claims like this true or do…

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Where’d Those Numbers Come From? Data for the Pricing Posts

Premium Pricing for major technological innovations raised average prices of hearing aids by about $1000 from 1994 to 2011, as shown in a previous post and reproduced above. The Data   Fig 1 was derived from the numbers contained in Table 1, footnoted to explain origins, derivations, and assumptions.  Nominal average Price (left column of…

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