HHTM

AURORA, ILLINOIS — Phonak U.S. announced a new partnership with USA Pickleball as part of its nationwide “Hear to Win” campaign, an initiative focused on encouraging a more proactive approach to hearing health. The campaign aims to raise awareness of the role hearing plays in overall wellness, particularly in maintaining social connection and engagement. Through the partnership, Phonak will bring

EDEN PRAIRIE, MINNESOTA — Starkey is inviting attendees of the American Academy of Audiology (AAA) Annual Conference to visit booth #349 to experience its latest advancements in hearing technology. As a Platinum Sponsor, the company will showcase new developments, offer educational sessions, and highlight its ongoing support for hearing professionals and their patients. At the booth, attendees can explore the

SCOTTSDALE, ARIZONA — Audien Hearing announced the nationwide launch of its Atom One, Atom Pro 2, and Atom X over-the-counter (OTC) hearing aids in more than 1,000 Target stores and on Target.com. The expansion increases the company’s total retail presence to more than 11,000 locations across the United States. The addition of Target marks a further step in expanding access to

LOS GATOS, CALIFORNIA — Treble Health, a telehealth-first tinnitus and audiology practice, has acquired Silicon Valley Hearing, an audiology clinic based in Los Gatos, California. The acquisition expands Treble Health’s in-person presence into the San Francisco Bay Area and adds Silicon Valley Hearing’s clinical team to its network. Founded by Ben Thompson, AuD, Treble Health has developed a tinnitus-focused care

Could understanding individual sound preference be the key to improving hearing aid adoption and satisfaction? Bob Traynor, live from WSA headquarters in Copenhagen, speaks with Lise Henningsen, Head of Audiology Evidence & Validation at WSA, about the emerging concept of sound preference—and why it may be a missing piece in hearing care. Drawing on WSA’s latest research, they discuss how

WSA has announced the launch of its new Sound Preference program, a research-backed initiative designed to help hearing care professionals better understand how individual sound preferences influence hearing aid adoption and long-term satisfaction. The program combines new research, clinical tools, and educational resources aimed at integrating sound preference into the hearing aid fitting process—an area that has historically been guided

By Dr. Jennifer J. Gans Tinnitus—the perception of sound without an external source—is often described as ringing in the ears. For the millions of people who experience it, the sound can range from a faint background tone to a persistent signal that captures attention and fuels distress. Yet tinnitus is far more than an ear problem. It sits at a

Audeara has secured exclusive Australian distribution rights from Shokz Health Global Limited (ShokzHear) for a customized assistive listening solution designed for educational settings, marking a new partnership aimed at addressing classroom listening challenges among school-aged children. The agreement gives Audeara exclusive Australian market deployment rights for an adapted version of ShokzHear’s OpenLearn Small product. According to the company, the customized

Oticon has introduced Oticon Play SI, a new pediatric hearing aid family that brings together second-generation AI sound processing, 4D user-intent sensors, and updated connectivity features designed for children and teens with hearing loss. According to the company, the new family is intended to support listening, communication, and engagement in everyday environments such as classrooms, playgrounds, and other noisy settings

HIMSA has announced that its cloud-based Noah ES platform has surpassed 5,000 users worldwide, marking a significant milestone in adoption over the past year. According to the company, the number of Noah ES subscriptions has more than doubled during the past year, with the platform now reaching over 5,400 users across the United States, Canada, Europe, Australia, and New Zealand.