Hear In Private Practice

Location matters tremendously for your hearing practice, online or offline, especially for local SEO. Google emphasizes the importance of displaying search results for location-based searches by using the location information on each company website and information obtained from other websites to serve such search results. This is where NAP comes in handy.   What exactly is NAP?   Simply put,

by Adam Dawson As you may already know, the American Academy of Audiology (AAA) Conference will be entirely virtual this year. While it isn’t the same as experiencing the spectacle in person, it’s still worth checking out as many manufacturers have some exciting news, promotions, and product updates to share. The show takes place on the days of April 14-16,

No matter how well your hearing practice is run, there will come a time where a patient doesn’t have the experience they expect, and they’ll let the world know about it.  When this occurs, though, a rare opportunity arises. If you recover quickly from the error, you will establish a better relationship with the customer than you had previously. This

by Adam Dawson The American Academy of Audiology (AAA) and the American Speech-Language-Hearing Association (ASHA) recently published seven new CPT codes for Auditory Evoked Potentials (AEP) and Vestibular Evoked Myogenic Potentials (VEMP) tests. These codes were approved by the American Medical Association (AMA) CPT Editorial Panel for implementation on January 1, 2021. Out of the seven new codes, four are

by Joe Lugara, CEO of Audiology Plus 2020; the year that will live in infamy; the year that no one expected. 2020 taught us so many lessons, including how to create goals for the future. You may just be hoping things can return to “business as usual” but as time passes, the things we were forced to adopt due to

One of the best ways for you to communicate with your audience is through social media. These platforms allow you to share content with and interact with your current and potential hearing aid customers.  You may assume that social media is just for online selling firms, but nothing could be further from the truth! To get recommendations on everything from

Dear Readers: During this holiday season, the editors at Hearing Health & Technology Matters (HHTM) are taking some time off. However, we are not leaving you without anything to read on our blog this week. Instead, we are publishing a special holiday edition filled with what we call our Readers’ Choices. Our Readers’ Choices featured this week are the posts

When users search for businesses on Google, they are displayed on Google Maps and Search in different ways. For example, if you use your phone or laptop to search for “teeth cleaning,” local results appear, providing a list of dentists in your local area. These results will point to Google My Business (GMB) listings of highly rated dentists in your

A recent study found that 82% of smartphone shoppers make “near me” searches (source). “Near me” suggests that the user is looking for a place or product in their area, and they usually want to act sooner than later. Getting your business in front of these searches lets you strike while the iron is hot and increases your chances of

As one of the leading innovators in the field of audiology equipment, MedRx is breaking ground again with the release of its new VRA system. In fact, the manufacturer was recently presented with a Hearing Technology Innovator Award by Hearing Health & Technology Matters for creating this new equipment.  With technology from National Acoustics Laboratories (NAL) integrated within it, the